We’ve recently seen an increase in MLS fines —and the common theme is simple: timing. You can review the MLS rules here.
The #1 Rule: Timing Matters More Than You Think
When it comes to MLS entry, the clock starts based on whichever is later:
➡️ The effective date of the contract
➡️ The seller’s signature date
From that point forward, you have:
👉 ONE (1) business day to enter the listing into the MLS
There’s no grace period beyond that. Missing this window—even by a day—can result in fines.
Active vs. Coming Soon: Know the Difference
Active Status
Use this when the property is ready to show.
- Must be entered into MLS within one (1) business day
- Showings are allowed
- Delays = fines
Coming Soon Status
Use this when the property is not yet ready for showings.
- Must still be entered into MLS within one (1) business day
- NO showings allowed
- If you show it anyway → $1,000 fine
The Most Common Mistakes
Let’s call these out clearly, because they’re happening:
❌ Waiting to enter the listing until photos are ready or assuming Coming Soon is not the same as an Active listing
❌ Missing status change deadlines once a property is under contract
❌ Assuming “one more day won’t matter”
It does.
Status Changes: The 1-Day Rule
Most listing updates must be reported to MLS within:
👉 ONE (1) calendar day
This includes:
- Pending
- Back on market
- Price changes
- Extensions
- Cancellations
- Withdrawals
Closings allow 10 calendar days, but almost everything else is 1 day.
What Happens If You’re Late?
Fines add up quickly:
- Initial late entry fine
- Daily penalties that increase over time
- Additional penalties after extended delays
- Serious violations (like improper showings) can be $1,000+
And beyond the money—it impacts your professionalism and reputation.
How to Stay Out of Trouble
1. Enter listings immediately
Don’t wait on photos, staging, or perfection. You only need 1 photo to start. OR, give yourself an extra day or 2 when you get your listing signed!
2. Set reminders
Use your CRM, phone, or calendar—whatever works.
3. Double-check status changes daily
Make it part of your routine.
4. When in doubt, ask
It’s always better to ask a quick question than pay a fine.
Final Thought
This isn’t about rules—it’s about running your business well.
The agents who stay consistent with the small details are the ones who build trust, avoid stress, and protect their income. Let’s be known for doing things right!
Recent Comments