As market conditions return to a more balanced pace, many agents are noticing listings taking a little longer to move. That’s why we’re excited to re-energize one of our favorite traditions — the Crown Realty Black Friday Sale, running from November 24 through December 1, 2025 (the Monday before Thanksgiving through Cyber Monday).
This weeklong event is designed to spark new buyer interest, create fresh visibility, and help both agents and sellers make the most of the Thanksgiving holiday season.
A Little History
We launched our first Black Friday Real Estate Sale back in 2013, and it quickly became one of Crown Realty’s most recognizable seasonal campaigns. From 2013 through 2019, participation and results were strong — agents saw renewed listing activity and increased inquiries, all driven by a coordinated marketing push across multiple platforms.
While we continued the program through 2020–2024, the hot markets of those years meant many listings sold before the event even began. With homes now spending more time on the market in 2025, we believe this year’s sale will once again be a valuable opportunity to gain traction and generate interest.
How It Works
Participating listings will be featured on our high-visibility platforms and promoted through office-wide marketing efforts.
Each participating home will include a minimum 3% price reduction during the Black Friday Sale week.
🌐 Featured On:
- crownrealty.com
- blackfridayrealestate.com
- Crown Realty’s official social media channels
Key Dates
- List by: November 12, 2025
- Submit participation info by: Friday, November 21, 2025
- Price drop applied: Monday, November 24, 2025
- Price may revert or hold: Monday, December 1, 2025
Participation Details
- Listings must not expire before December 1, 2025
- Sellers must agree to a minimum 3% price reduction through Thanksgiving week
- Price changes will be made by the listing agent or office secretary
- Agents must submit listings and new price info to Briana or Katie by Friday, November 21
📋 Submit online: https://forms.gle/ZbVrdZZLaXr76TM66
📎 You may also use the attached Change Form to document your price update.
Why Participate
If you have a listing that’s slowing down or losing visibility, this campaign is a great way to breathe new life into it.
A short-term, well-promoted price adjustment can help:
- Refresh your property’s position in MLS feeds
- Attract new buyer attention during a typically quieter week
- Re-engage your seller with a creative, proactive marketing approach
Even if your listing is performing well, this campaign highlights motivated sellers and strategic agents — a message that resonates strongly with buyers.
Sample Script for Sellers
“Crown Realty is hosting our annual Black Friday Real Estate Sale during Thanksgiving week. It’s a short-term opportunity to bring extra visibility to your home by offering a 3% price reduction from November 24 to December 1.
After the event, we can decide whether to return to your original price or keep the new one. It’s a great way to stand out when many sellers take a break for the holidays.”
Looking Ahead
The Crown Realty Black Friday Sale is a creative and collaborative way to finish the year strong. It’s not just about lowering prices — it’s about leveraging timing, teamwork, and smart marketing to get results in today’s market.
If you’ve got a listing that could use a little boost, consider giving it a spotlight this season.
Let’s make this year’s event another memorable one for our clients and our team!
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