{"id":754,"date":"2025-10-21T06:03:00","date_gmt":"2025-10-21T06:03:00","guid":{"rendered":"https:\/\/www.crownrealty.network\/agent\/?p=754"},"modified":"2025-11-06T06:17:41","modified_gmt":"2025-11-06T06:17:41","slug":"advertising-reminder","status":"publish","type":"post","link":"https:\/\/www.crownrealty.network\/agent\/training\/advertising-reminder\/","title":{"rendered":"Advertising Reminder"},"content":{"rendered":"\n<p>Please be advised that KREC is watching social media very closely these days!<\/p>\n\n\n\n<p>Please <a href=\"https:\/\/docs.google.com\/document\/d\/1UfwgNQBTMiVxja19ydEA7xuqlhWV6yPrBbRCDD7TaVg\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">review these guidelines<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/docs.google.com\/document\/d\/1UfwgNQBTMiVxja19ydEA7xuqlhWV6yPrBbRCDD7TaVg\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" src=\"https:\/\/mcusercontent.com\/ba20dc2f9122ee5d0b5603fbf\/images\/cb194e77-fb1c-97d6-4d75-9237dfa05168.png\" alt=\"\" width=\"550\" height=\"825\"\/><\/a><\/figure>\n\n\n\n<p><strong><em>*Missouri&#8217;s guidelines are similar!\u00a0<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Staying Compliant: Kansas Real Estate Commission Rules for Social Media Advertising<\/strong><\/h2>\n\n\n\n<p>In today\u2019s real estate market, social media is one of the most powerful tools agents have for marketing properties and connecting with clients. But before you post that next \u201cJust Listed\u201d or \u201cOpen House\u201d announcement, it\u2019s important to make sure your content complies with the <strong>Kansas Real Estate Commission (KREC)<\/strong> advertising regulations.<\/p>\n\n\n\n<p>Here\u2019s a simple guide to help you stay compliant \u2014 and keep your professional reputation spotless online.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>1. Always Include Your Supervising Broker\u2019s Name<\/strong><\/h3>\n\n\n\n<p>KREC requires that <strong>all advertising related to real estate activity clearly include the supervising broker\u2019s trade or business name<\/strong>.<\/p>\n\n\n\n<p>This rule applies to <strong>every platform<\/strong> \u2014 whether you\u2019re posting a story on Instagram, sharing a listing on Facebook, or updating your bio on LinkedIn. If the post promotes your real estate services or a property, your broker\u2019s name must be visible.<\/p>\n\n\n\n<p><strong>Example:<\/strong><br>\u2705 <em>Compliant:<\/em> \u201cJust listed! Contact <strong>Katie Casey, Crown Realty<\/strong> for details.\u201d<br>\u274c <em>Non-compliant:<\/em> \u201cJust listed! Call Katie today!\u201d <em>(Broker\u2019s name missing.)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>2. Keep the Agent and Broker Names Together<\/strong><\/h3>\n\n\n\n<p>Your name and your supervising broker\u2019s name must appear <strong>adjacent to one another<\/strong> in all advertisements.<\/p>\n\n\n\n<p>This ensures that the public clearly understands the relationship between you (the agent) and your supervising broker. Separating the names or displaying them inconsistently could be seen as misleading \u2014 and that\u2019s exactly what KREC wants to prevent.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>3. Follow the 2x Size Rule<\/strong><\/h3>\n\n\n\n<p>When it comes to logos, graphics, or printed materials, <strong>the agent\u2019s name must not be more than twice the size of the broker\u2019s name.<\/strong><\/p>\n\n\n\n<p>This rule keeps advertising balanced and ensures that the broker\u2019s identity is not overshadowed by agent branding. Whether you\u2019re designing a flyer, a social post, or a website banner, make sure this ratio holds true in your layout.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>4. Remember: It Applies to All Social Media<\/strong><\/h3>\n\n\n\n<p>The same advertising standards apply to your:<\/p>\n\n\n\n<ul><li>Post captions<\/li><li>Profile bios<\/li><li>Graphics and images<\/li><li>Videos and reels<\/li><\/ul>\n\n\n\n<p>Even if you\u2019re using a <strong>personal social media account<\/strong>, any real estate\u2013related content is considered advertising and must follow KREC\u2019s rules.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>5. Avoid Misleading or Incomplete Ads<\/strong><\/h3>\n\n\n\n<p>Transparency builds trust. Your online presence should always make it clear which brokerage you represent. Misleading or incomplete advertising could not only confuse consumers but also result in disciplinary action from KREC.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>In Summary<\/strong><\/h3>\n\n\n\n<p>To stay compliant on social media:<\/p>\n\n\n\n<ul><li>\u2705 Include your <strong>broker\u2019s trade or business name<\/strong>.<\/li><li>\u2705 Place your <strong>agent name adjacent<\/strong> to your broker\u2019s name.<\/li><li>\u2705 Keep your name <strong>no larger than 2x the broker\u2019s name<\/strong>.<\/li><li>\u2705 Follow these rules across <strong>all platforms and media<\/strong>.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>By following these simple steps, you\u2019ll keep your posts compliant and professional \u2014 and you\u2019ll continue to build trust with your clients and community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please be advised that KREC is watching social media very closely these days! Please review these guidelines. *Missouri&#8217;s guidelines are similar!\u00a0 Staying Compliant: Kansas Real Estate Commission Rules for Social Media Advertising In today\u2019s real estate market, social media is one of the most powerful tools agents have for marketing properties and connecting with clients.<br \/><a href=\"https:\/\/www.crownrealty.network\/agent\/training\/advertising-reminder\/\" class=\"more\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":1,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/754\/revisions\/756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/media\/755"}],"wp:attachment":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}