{"id":744,"date":"2025-10-28T13:43:33","date_gmt":"2025-10-28T13:43:33","guid":{"rendered":"https:\/\/www.crownrealty.network\/agent\/?p=744"},"modified":"2025-10-28T13:43:35","modified_gmt":"2025-10-28T13:43:35","slug":"how-to-circle-prospect","status":"publish","type":"post","link":"https:\/\/www.crownrealty.network\/agent\/training\/how-to-circle-prospect\/","title":{"rendered":"How to Circle Prospect"},"content":{"rendered":"\n<p>Circle prospecting is a real estate lead-generation strategy where a Realtor contacts homeowners around a specific property \u2014 either one they just listed, just sold, or recently helped a buyer purchase \u2014 to spark conversations and identify potential sellers or buyers.<\/p>\n\n\n\n<p>Here\u2019s how a Realtor typically does it step-by-step:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\ud83e\udded 1. Define the Target Area<\/h3>\n\n\n\n<ul><li>Choose a radius (often 200\u2013500 homes) around a <strong>just listed<\/strong>, <strong>just sold<\/strong>, or <strong>under contract<\/strong> property.<\/li><li>Use tools like Realist, Remine or RPR to get homeowner contact data (phone numbers, addresses, emails if available).<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\u260e\ufe0f 2. Make Calls or Send Mailers<\/h3>\n\n\n\n<ul><li><strong>Cold call:<\/strong> Realtors introduce themselves, mention the nearby property, and ask if the homeowner has considered selling or knows someone who might be looking.<ul><li>Example script: \u201cHi, this is Katie with Crown Realty. I just helped a family buy a home on Maple Street, and we had several other interested buyers who missed out. Have you thought about selling your home, or do you know a neighbor who might be?\u201d<\/li><\/ul><\/li><li><strong>Mailers or postcards:<\/strong> Reinforce the call by sending \u201cJust Listed\u201d or \u201cJust Sold\u201d postcards that highlight market activity.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\ud83d\udcac 3. Build Relationships, Not Just Leads<\/h3>\n\n\n\n<ul><li>The goal is to <strong>start a conversation<\/strong>, not immediately pitch a listing.<\/li><li>Ask questions about how long they\u2019ve lived there, how they feel about the neighborhood, or if they\u2019d like a quick market update.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\ud83d\uddc2\ufe0f 4. Track and Follow Up<\/h3>\n\n\n\n<ul><li>Log contacts in a CRM (like BoldTrail).<\/li><li>Follow up with:<ul><li>Monthly market updates<\/li><li>Occasional neighborhood news<\/li><li>Personalized touches (holiday cards, neighborhood events, etc.)<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>\ud83d\udcc8 5. Measure Results<\/h3>\n\n\n\n<ul><li>Track how many contacts turn into listing appointments or referrals.<\/li><li>Over time, consistent circle prospecting builds your <strong>local presence<\/strong> and positions you as the <strong>go-to agent<\/strong> for that neighborhood.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Circle prospecting is a real estate lead-generation strategy where a Realtor contacts homeowners around a specific property \u2014 either one they just listed, just sold, or recently helped a buyer purchase \u2014 to spark conversations and identify potential sellers or buyers. Here\u2019s how a Realtor typically does it step-by-step: \ud83e\udded 1. Define the Target Area<br \/><a href=\"https:\/\/www.crownrealty.network\/agent\/training\/how-to-circle-prospect\/\" class=\"more\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/744"}],"collection":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":1,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/posts\/744\/revisions\/746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crownrealty.network\/agent\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}